SunCola Fencing

SunCola "Fencing", 1998.

Every year throughout the nineties, a pair of SunTop/SunCola commercials were produced. And the SunCola ad always had the same concept:

Mr. SunCola competes in some kind of sport against his long-time foe Bob Bubble. On the face of it, the opponent is both bigger and stronger, and thus has all the advantages. But Mr. SunCola has his secret weapon: the non-carbonated SunCola drink, whereas Bob Bubble will have to content himself with an old-fashioned fizzy cola. Yuck!

On the other hand, Mr. Bubble has no respect for the rules of the game. So every film starts out with him playing some nasty trick on our hero, who therefore loses the first round. But as they both take a break for a drink, Mr. Suntop gets re-energized by his SunCola (while Bob Bubble is all gassy from his regular cola), and then, with a couple of elegant moves, Mr. Suntop  easily outmaneuvers his rival.

Here's the storyboard for the SunCola film of 1998.

SunCola "Fencing" storyboard by Dan Harder, 1998.

SunCola Skiing

SunCola "Skiing", 1997

Along with the SunTop "World Explorers" film, this 18 second TV ad constituted the annual SunTop/SunCola TV commercial pair of 1997. The two films were done in one stretch of eight weeks, six for the SunTop film and two for the SunCola.

That meant that I had to do 15 seconds of layout, animation, cleanup, inbetweening, coloring, camera etc. all by myself in two weeks. Quite a fun challenge!

The film was done for Co-Ro Food A/S, parent company of the brands SunTop, SunCola, Sunquick and Sun Lolly. I drew the storyboard based on a script worked out by the client in cooperation with a film production company called Planet Productions run by Lars Borch Nielsen.

SunCola "Skiing" storyboard by Dan Harder, 1997.

SunTop World Explorers

My journey with Mr. SunTop, the mascot of the softdrink brand of the same name, spans the full decade of the 1990s. During this time I worked on a whole string of TV commercials for the primary product, the orange drink, as well as its spin-off SunCola.

The films were made in pairs with one SunTop and one SunCola ad per year. Initially, my contribution was limited to storyboards, background layouts and animation. Other artists did the background painting, character cleanup and inbetweening. The coloring and camera work were done at Nielsen & Nielsen, the Borch Nielsen brothers' studio, on their expensive Silicon Graphics computer (coloring animated movies on a computer was kind of new back in the early nineties).

Mr. SunTop as Colombus in "World Explorers", 1997

But in 1997, having spent a few years working on various computer games, I realized that it was possible to make an entire film in my own little studio on nothing more than a regular Windows-based PC. I sold the deal to the client - sweetened by a very competitive price - and got to work.

The plan was to do the entire thing myself, so I had my work cut out for me: make a 30 second film in six weeks. That is, 5 seconds of rough animation, 5 seconds of  cleanup and inbetweening and 5 seconds of coloring every week, plus layouting, color styling, scene planning, camera work, color adjustment and the rest of it. It was a fun challenge which soon turned into a 24-7 gig.

Storyboard by Martin Madsen, 1997.

The film had already been storyboarded (by fellow animator Martin Madsen), so I could dive right into the next phases: layouting, animation, cleanup and inbetweeing. I bought a flatbed scanner to get the drawings into the computer and a CD-ROM burner (which was also kind of new technology back then) in order to deliver the colored single frames to a video editing facility where the images would be combined with the sound and transferred to Beta SP video, required by the broadcaster.

For the backgrounds I called on my favorite background painter Thomas Dreyer, whom I had first met when working on a Guldkorn commercial some years before. Here's some of Thomas' backgrounds based on my BG layouts.