Showing posts with label Year 2000. Show all posts
Showing posts with label Year 2000. Show all posts

Friday, March 13, 2015

BR Toys Christmas Ad


In the spring of 2000 I was asked by the advertizing agency of Scandinavia's largest toy retailer, BR Legetøj (BR Toys), to produce the company's Christmas TV ad for that year. Thus, I spent most of the hot summer drawing Santa Claus and his reindeer flying through the snow-covered landscape.

In the previous years BR Toys had released a new Christmas ad every year, so I was hoping to become their regular supplier of these films. But apparently they were so happy with this particular commercial that they have run it on Danish TV every Christmas since then. That would be 15 years now, and counting...

Let me share with you some of the artwork that lay behind the final film. This is the final storyboard that I did, based on a pretty good draft supplied by the advertizing agency, Nørgård Mikkelsen.

Storyboard, BR Toys Christmas TV Ad, 2000

The "cel" painting and camera work on this film was done on a computer. However, the backgrounds were painted in the old fashioned way. I was always especially pleased with these backgrounds, which were done by Thomas Dreyer, who supplied backgrounds for most of the commercials I produced in the 90's. Here's a selection of layouts and color BGs.